Objective 1. Improving public and professional awareness and understanding of dementia

Cornwall

A public awareness campaign is designed to be sustainable and has a target of one positive media release a month. A recent feature was the promotion of a 1950’s vintage bus which visits local communities and encourages the public to take a trip down memory lane to launch the ‘Worried about your Memory?’ campaign.
Contact: [email protected]

Cornwall

There is also a GP Academy which is serving to engage and develop GP knowledge of and confidence in advising on dementia in a supportive and enabling way.
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Dorset

The Partnerships for Older People Projects (POPPs) have an innovative and pioneering approach in 33 localities including evaluation – 10 of which were dementia specific. Raising profile of transforming social care by leaflets and also personally delivered DVD.
Contact: [email protected]